Pop-up retail, also known as pop-up store (pop-up shop in the UK and Australia) or flash retailing, is a trend of opening short-term sales spaces.
The trend involves "popping-up" one day, then disappearing anywhere from one day to several weeks later.
These shops, while small and temporary, can build up interest by consumer exposure. Pop-up retail allows a company to create a unique environment that engages their customers, as well as generates a feeling of relevance and interactivity.
The "shop-in-shop" retail concept is where a brand owner or retailer takes space in another retailer's store and fits it out to provide selling space dedicated to that secondary
company's products.
A lot of brands/retailers have mono brand stores which are totally dedicated to their ranges e.g. Adidas, Hugo BOSS, UGG or Levi's; often they have "shop-in-shop" programs where they occupy a set amount of space in other multiple outlets, in addition to their mono brand.
The way we service clients needing Shops in Shops is very similar to what we provide for Pop Up Shops, we use our interior designers and in-house manufacturing capability to execute and install temporary environments for retail.